In this post, I will discuss about how to utilize and optimize your Facebook page for marketing and profile brand building as a freelancer.As we all know that Facebook is a potential media that widely used by marketers, companies, or the publisher in marketing and build their brand.
I think, it also can applies to professional workers. You as a service provider, certainly seeks to be found and liked by people who need you.
I think, one effective way is utilizing the application provided by Facebook known as Facebook Fanpage.
Yeah, Facebook Fanpage. Why?
Facebook Fanpage provides several features that are very suitable as a promotional tool:
1. The Wall : you can show your latest information by this feature.
2. Photos : through "Photos" feature, you as freelance marketing can publish your products images with ease. This feature is also very suitable for photographer. You can show your best photography results to anyone.
3. Discussion Board : the classroom discussion is a good idea to brainstorm with other freelancers, clients, and other users.
4. Notes : you can keep important notes to remember your customers or clients, projects deadlines, and others.
5. Events : you can give the latest information to your clients regarding offline activities or appointment.
6. Video : through this feature, you as a freelance videography or film makers can post some of your work to prospective clients or other users.
7. Reviews : you can create critical reviews about products, services, or what trend.
8. Pool : I think, this feature is perfect for those of you who want to know your level of clients satisfaction by a survey that you do.
9. Static FBML : very suitable for you as a web developer, programmers, or other applications development.
By customizing your Facebook Fanpage professionally, you can significantly enhance user experience. And, make your fans engaged and coming back for more. In this case, allow your marketing will grow.
Therefore, I'll reviews some applications that might you can use to optimize your Facebook Fanpage. Here are :
1. FaceItPages
By using FaceItPages, you can customize templates according to your needs. Interestingly, you can install 20+ Facebook Page Apps on your Facebook Fan Page such as Twitter feed, blog feed, custom header, custom html, embed videos, photo gallery, product listing, integrated with Google Analytics, Timeline Cover, and much more. With free account, You can select multiple high quality templates are available, get interactive content editor, photo gallery and slideshow, brandable contact section. There are 3 types of premium membership : Professional, Premier, and Agency ( starting from $8 up to $29 ). Monthly subscription.
2. Pagemodo
By using Pagemodo, you can create an attractive or unique Facebook Page easily even if you do not have any experience or design skill. Pagemodo provides templates with various topics. Allows you to embed video or photos quickly without copying and pasting code. With free account : ads allowed, limited to 1 fanpage and 1 Tab. Paid membership : Basic, Pro, dan Agency (starting at 6$ up to $33). Monthly subscription.
3. ShortStack
You can make and customize tabs on your profile page easily. ShortStack includes various features which you can choose according to your needs such as friend inviter, flash, Twitter feeds, display your blog or news feed, virtual Gift, Google Maps, text/html, gallery, comments form, like button, product listings, visitor polls, contact forms, etc. Free account : you can make unlimited number of pages, sweepstakes, full control design, and 2000 like per account. For paid membership : Silver Dollar, Short Stack, Full Stack, All You Can Eat ( starting $15 up to $300). Monthly subscription.
4. TabSite
You can enhance your Facebook profile page easily by TabSite'S Drag and Drop platform. Some widgets that are provided include image widget, photoshow, video widget, flash, email sign up form, Hotlink, RSS social plugins, code widget, integrated with Google plus, iFrame, and much more. Free account : ads allowed, space for 1MB, 2 tabs per Fan page, number of likes allowed. Paid membership : Bronze, Silver, Gold, and Agency (starting at $5 - $249). Monthly subscription.
5. PageRage
You can install PageRage App and make your Facebook page with interesting backgrounds that provided by PageRage each day. PageRage have hundreds even thousands backgrounds from various topics which you can customize to your needs. You can use PageRage app for free. But with having premium account : no ads on your Facebook page (membership fee of $1,99).
How do you think?
Glad to hear opionions from you.
Happy freelancing, keep working, keep your health, and good luck for all! :)
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