As we know, there are many marketing tools that we can use both paid and free. There are many options which all has its pros, but all returned to the budget that we spend.
I think, this marketing tool still very relevant to be used for small businesses scale, of course, if your business has grown you can upgrade to more complete features.
On my old post, there are some relevant marketing tools, may be suitable for you:
- Best 16 CRM Tool Options for Your Marketing Solution
- 80+ Awesome Marketing Apps for Freelance Marketer
Okay... to equip your marketing apps, here are the best free marketing automation tools that I have chosen and I think they're the best at this time as an open-source marketing automation software :
1. Mautic : open source marketing automation tools allows you to monitor websites, create landing pages, send emails, grow business.
features :
- Mautic provides in-depth and detailed lead tracking including page views, time spent on site, and specific interests.
- Build your lead lists from social mentions, hashtags, keywords and more. Active social network marketing built into your campaigns.
- Mass email marketing with no sending limits. Also integrate with existing third-party solutions. Watch email opening, track clicks, send follow-ups based on user decisions all with Mautic and email marketing.
- Design valuable forms for your campaign to collect information, build lists, give content or market your next webinar with the highly customizable form builder.
- Build a campaign and define the actions and events your leads will follow.
- Detailed feedback of campaign reports let you improve and perfect your marketing.
- Mautic provides a large number of platform integrations like Amazon, Zoho, Salesforce, Zendesk, Dropbox, Box, Google Drive, Gmail, RSS, Facebook, Twitter, Hubspot, Instagram, Mailchimp, Drupal, Joomla!, WordPress, much more.
2. Pimcore : open-source multi-channel experience and engagement management platform
features :
- Web content management
- E-commerce framework
- Product information management
- Multi-channel & web-to-print
- Customer experience & engagement
- Digital asset-management
- Marketing & campaign management
- Targeting & personalization
3. ORBTR : one of powerful marketing automation software with 100% free lead tracking plugin for WordPress.
features :
- Standalone application for lead tracking, prospecting, and helping sales people close more deals.
- Enables lead tracking and monitoring and integrates those features seamlessly into WordPress.
- Your website has the ability to choose appropriate content from a library of choices based on who is reading it.
- Create autoresponders and drip emails quickly and easily using our seamless integration with MailChimp.
- Integrated with Zapier enables workflows with 200+ online services including Salesforce, Mailchimp, Zoho, Highrise, Evernote, Google Docs, GMail and more.
- Create a professionally formatted email newsletters in WordPress and send to MailChimp in just minutes.
- Full-features sales email system for sending one-off/personal and trackable emails.
- Creating landing pages to support an AdWords, advertising, social or direct mail campaign is simple and and you can track your leads.
- Real-time video demonstrates how even a very small business can implement a fairly complex, automated campaign in just over 45 minutes from start to finish.
4. OpenEMM : an open-source web-based enterprise application for e-mail and marketing automation.
features :
- Enables you to create and send e-mail newsletter and service e-mails (like transaction e-mails and event or date triggered e-mails).
- You can control and organize your lead management.
- Can also be used to send out single event- or date-based e-mails and service mails.
- Provides realtime statistics with bar charts for quick comprehension.
- Offers wizards for important tasks like data import, mailing creation and data export.
- Has no limits for the number of subscribers, mailing lists and emails to send.
- Offers lots of interfaces to connect with 3rd party systems (HTTP request endpoints, webservices, time-driven automated import/export.
- much more
Hope useful...
Glad to know your another recommendation...
Happy freelancing, keep working, keep healthy, good luck for all :)
image source : supref
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